Securing media coverage can feel like an uphill battle for SMEs, but the secret lies in positioning. Journalists aren't looking for adverts; they are looking for stories. To get your brand in the press, you must identify your "hook" - what makes your business news-worthy right now? Is it a unique local impact, a response to a current trend, or a significant milestone?
A professional press release is your foot in the door. It should be concise, featuring a punchy headline and the "five Ws" (Who, What, Where, When, Why) in the first paragraph. Once you’ve nailed the story, brand positioning ensures that when the media looks you up, they see a consistent, expert authority. This means your website and social channels must reflect the same message you are pitching.
Engaging with the media is a skill that grows with practice. Building a "media kit" with high-resolution images and a clear founder bio makes a journalist's job easier, increasing your chances of publication. If you are unsure where to start with your first pitch, book a free call with Nick to discuss your media strategy or troubleshoot your current approach.
We believe in supporting the local business ecosystem, which is why Nick hosts regular workshops across Suffolk. These sessions in various business centres allow for 1-2-1 advice on branding and media relations. To learn more about our upcoming dates or to ask a specific question about your media engagement, please visit our contact page. Let’s work together to turn your business news into a headline.