With major infrastructure changes taking shape in East Suffolk - most notably the ongoing construction of Sizewell C and shifting traffic flows,the town of Leiston faces both unique challenges and remarkable opportunities. Now more than ever, success comes down to how we club together to champion the town, shape a positive local narrative, and remind both residents and visitors of everything Leiston has to offer.
At the upcoming Drop-In Business Support event on Friday, 13 November 2026, hosted at The White Horse Hotel on Station Road, I will be sharing actionable insights on how local independent traders, hospitality venues, and high street businesses can grow their customer base and drive footfall.
Telling the Positive Story of Leiston
While changing traffic routes can create friction, Leiston possesses an abundance of authentic charm and vibrant independent assets that deserve the spotlight:
- Our Independent Gems: From our cherished local butcher providing top-quality regional produce to our fantastic range of eateries, Leiston offers a warm, personal hospitality experience that national chains simply cannot match.
- Rich Heritage & Culture: Home to the historic Long Shop Museum—a monument to Industrial Revolution ingenuity—and located just a stone's throw from the stunning Suffolk heritage coastline.
- Community Cornerstones: The town boasts the Leiston Film Theatre, the oldest purpose-built cinema in Suffolk. Managed with passion by Wayne Burns and proudly owned by Leiston Town Council, it stands as a testament to local pride and community investment.
By leveraging social media posts that capture a genuine "sense of place and meaning," businesses can turn these assets into compelling stories that attract visitors and keep footfall steady on our high street.
Practical Support, New Grants, and Future Funding
In addition to sharing strategies on digital visibility and community-led promotion, the event brings exciting news regarding direct support for local traders:
- 15-Minute Masterclass: Quick, practical guidance on how to increase audience awareness and get your business noticed.
- High Street Matters Project: Details on a major initiative launching in January 2027, offering dedicated expert support for retail and hospitality businesses alongside access to a new series of business grants.
- Informal, Friendly Guidance: Free advice over a cup of coffee and a breakfast roll—no pressure, no lengthy presentations, and no advance booking required.
Whether you are looking to launch a new venture or want to adapt your existing business to the changing local landscape, join us at 8.15am, 9.30am, 10.30am, or 11.30am on Friday, 13 November 2026. Let's work together to keep Leiston’s high street strong, connected, and thriving.