The short answer? Absolutely. But if you’re still treating them like a "spray and pray" email blast, you’re doing it wrong.
In the digital age, press releases have evolved from simple news alerts into a high-octane engine for SEO, credibility, and visibility. They serve as the official, searchable "source of truth" for your major milestones—be it a product launch, a strategic partnership, or a corporate expansion. When picked up, they earn high-authority backlinks that traditional marketing simply can’t buy, providing a permanent boost to your digital footprint.
Moving Beyond "Lazy" PR
However, sending a one-size-fits-all document is, frankly, lazy. While a press release provides the essential foundation, the real magic happens when you build relationships. Journalists aren’t just looking for data; they’re looking for stories.
So, what makes a "good" release that actually gets noticed?
- Compelling Quotes: Real insights from key stakeholders.
- Attributed Media: High-res images or video ready for publication.
- The "Nitty Gritty": Background context and hard stats to back up your claims.
- A Clear CTA: Make it easy for the journalist to know exactly who to call for an interview.
Content is King, and the Media is Hungry
Whether you are a scaling startup, a corporate heavyweight, or a charity and non-profit looking to highlight a cause, remember my golden rule: The media needs content. Journalists have pages to fill and airtime to use. If you have a story that matters, don’t let it sit in a drawer. By combining a professional press release with genuine media outreach, we ensure your news isn’t just sent—it’s seen, heard, and talked about.
Nic Pandolfi gives clients the support in communication and media engagement that breaks down old-fashioned approaches to the media and empowers clients to reach their audiences. Free Media / Press Check